Adobe Campaign for Journey Orchestration
Customer: A large retail company
Challenge: The retail company wanted to create a more personalized customer experience by delivering relevant offers and content to customers at the right time and on the right channel.
Solution:The retail company implemented Adobe Campaign to orchestrate customer journeys across all channels, including email, mobile, and web.
Benefits:The retail company was able to create more personalized customer experiences by delivering relevant offers and content to customers based on their individual behavior and preferences. The retail company was able to increase customer engagement and conversion rates. The retail company was able to improve marketing efficiency by automating customer journeys.
Specifics:The retail company used Adobe Campaign to create a journey for new customers. The journey started with a welcome email that introduced the customer to the company's products and services. The next email in the journey was sent a few days later and offered the customer a discount on their first purchase. The third email in the journey was sent a week later and recommended products to the customer based on their browsing history.
The retail company also used Adobe Campaign to create journeys for abandoned cart customers and customers who had not made a purchase in a while. These journeys were designed to re-engage customers and encourage them to complete their purchases or make new purchases.