Projects

  • Marketing Technologies
  • 23 Mar, 2022

Use Case: Adobe Campaign and Twilio SMS Integration

  • Abandoned cart reminders
  • Promotional offers and coupons
  • Appointment reminders
  • Product and service notifications
  • Customer surveys and feedback forms
  • Mobile marketing campaigns
  • Customer support

Technical Details

            To integrate Adobe Campaign and Twilio, you will need to create a Twilio account and obtain your Twilio Account SID and Auth Token. You will also need to create an Adobe Campaign account and obtain your Adobe Campaign username and password.

  • In Adobe Campaign, go to the Administration tab and click on Integrations.
  • Click on New and select Twilio from the list of integrations.
  • Enter your Twilio Account SID and Auth Token and click on Test.
  • If the test is successful, click on Save.

           Once you have integrated Adobe Campaign and Twilio, you can use the Twilio API to send SMS messages from Adobe Campaign. To send an SMS message, you will need to make a POST request to the Twilio API with the following parameters:

  • To: The phone number of the recipient.
  • From: The phone number of the sender.
  • Body: The text of the SMS message.

You can use the Twilio API documentation to learn more about how to send SMS messages from Twilio.


Example POST Request

POST https://api.twilio.com/2010-04-01/Accounts/YOUR_TWILIO_ACCOUNT_SID/Messages.json
Authorization: Basic YOUR_TWILIO_AUTH_TOKEN
Content-Type: application/x-www-form-urlencoded

To: +15555555555
From: +15555555555
Body: Hello, world!

Using Adobe Campaign to Send SMS Messages

            We can use Adobe Campaign to create and schedule workflows that send SMS messages using the Twilio API. For example, you could create a workflow that sends an abandoned cart reminder to customers who have left items in their shopping cart.


Benefits of Integrating Adobe Campaign and Twilio

  • Increased customer engagement
  • Improved conversion rates
  • Reduced marketing costs
  • Improved marketing efficiency

           If you are looking for a way to improve your customer engagement and conversion rates, consider integrating Adobe Campaign and Twilio. Audiencent consulting can help you bring your SMS marketing technology needs to life!