Most companies onboard to Adobe AEP using batch ingestion. It’s easier, but also less powerful. If you want to enable real-time segmentation, journey triggers, and personalization, you need streaming data ingestion done right.

At Audiencent, we’ve set up streaming for apps, websites, POS systems, and CRMs — and here’s what we’ve learned:

Step 1: Use Adobe’s Edge Network

For websites and mobile apps, we use Adobe’s Web SDK or Mobile SDK to stream event data directly to the Edge. It ensures low latency and supports consent frameworks.

Step 2: Define a Clean Schema

All streaming data must match your XDM schema. Mismatched fields or types will silently drop events. We use Adobe’s Schema Registry to validate everything before going live.

Step 3: Set Identity Correctly

Events are only useful if they can be tied to a person. We ensure the identityMap is populated (with ECID, email, CRM ID, etc.) on every hit — otherwise, you’re logging anonymous noise.

Step 4: Monitor the Pipeline

Streaming doesn’t mean set-it-and-forget-it. We monitor ingestion success rates, field population, and profile merge impact to prevent silent failures.

When set up properly, AEP becomes a true live brain for your marketing engine, reacting within seconds — not days.