AEP is powerful — but only if your data is structured right. At the center of this is XDM (Experience Data Model), Adobe’s standardized way to define and ingest customer data.

Most AEP failures start with poor schema design: flat structures, missing identifiers, or improperly mapped attributes. At Audiencent, we help clients:

• Design scalable, modular schemas aligned to use cases
• Define Primary Identity fields correctly for stitching
• Build relationships between profiles, events, and lookups
• Ensure schema changes don’t break downstream ingestion

Without proper XDM, data gets stuck. Journeys stall. Segments don’t resolve. Your AEP license becomes shelfware.
We make sure it doesn’t.