Modern marketing teams rely on tools like Adobe Experience Platform (AEP) for real-time profiling and Salesforce Marketing Cloud (SFMC) for campaign execution — but very few businesses achieve a truly connected stack.

Here’s where it breaks down:

Data Governance is an Afterthought
With GDPR/CCPA, you need to track where each piece of customer data flows. We implement consent-aware pipelines so data collection, processing, and deletion align with legal obligations — without slowing your marketing team down.

Identity Resolution Stops at the Edge
Many teams load profiles into AEP but don’t unify across web, app, and CRM sources. Without stitching identities properly, journeys in AJO don’t reflect real behavior — leading to wasted impressions or mistimed messages.

SFMC Isn’t Listening to AEP in Real Time
SFMC often runs in isolation, with outdated lists and batch imports. Instead, you should be streaming behavioral signals from AEP to SFMC via APIs or cloud connectors to trigger emails based on actions — not schedules.

Custom App Events Aren’t Wired In
If your mobile or web apps aren’t pushing events (logins, cart adds, service requests) into AEP or CDP via SDKs or APIs, you’re blind to high-intent behavior. We help bridge this by embedding proper XDM schema support and event mapping right into the apps.